So, what should a person who’s in the same position as someone who has marketing experience to recommend to an inexperienced (or even inexperienced) newbie in search engine optimization? After giving it some serious thought, I have come up with a very short list of things to think about to help any new (or veteran) new marketer stand above the crowd:
Get the GMAT certification. Not only does this increase your chances of landing the job you want, but it also increases your income potential once you’ve got the job. If you can get the GMAT, then there’s no reason not to go for it. You might think it’s too early to worry about getting a job, but there are millions of people who aren’t on top of their game because they didn’t get their GMAT certification. The sooner you get the certification, the better your chances will be.
Learn how to leverage your time. Marketing, unlike other industries, doesn’t really have fixed hours. If you want to find the best positions in your field, you have to learn how to be efficient with your time and your budget.
Learn how to network. While you’re waiting for your GMAT to come through, learn to do networking by talking to people in your field. Be willing to do research and get information from those who are considered experts, but also be open to learning from them. Make sure you are knowledgeable about the industry before you start giving out business cards or cold calls.
Learn how to use social media. Now that you’ve got the GMAT, you can focus on marketing and get the job you’ve always dreamed of. You’ll need a marketing strategy, but don’t give up on social media. There are tons of great websites that teach you how to use these tools effectively.
Go for the Good Education. Once you get your GMAT, be sure to go get yourself a degree (or certification) in your chosen field so that you can show your potential employers that you’re a serious player.
It may seem like a lot, but it is actually a lot. In fact, after I wrote this article I’m going to have to hire a few different marketing specialists to help me create a marketing plan that will stand above the rest. Just remember that you have to be a jack-of-all-trades to be an expert, so take advantage of everything around you.
Remember that marketing doesn’t have to be hard and complicated. Many times, all you have to do is start small.
What about you? Have you ever been in a position where you had to figure out what your company was doing?
Maybe you’ve done some work for a business that had a very unique idea. Or maybe you’re simply overwhelmed by how much to do at the office. No matter what your situation, here are some ways to help you figure it out.
What’s your first move? Take action now!