Take an eighteen-week journey around Innovation Management concepts, theories of development, selection, strategy formation and implementation in the MOOC in Innovation Management: An Introduction to Product Innovation. The online course helps students in identifying innovation problems and how to solve them.
Business innovation is the process of creating or transforming business by applying new concepts, processes and strategies to current products or services. Innovation management refers to the evaluation and monitoring of company innovations in order to determine if they meet their objectives. It requires the collaboration of a wide range of business activities including research, development, marketing, operations, finance, and administration. There is also an importance placed on understanding the process and implications of any change.
Many business owners are wary of introducing any change to their business due to its potential for failure. For example, introducing a completely new product line will be an enormous undertaking, and one that may not yield positive results until the product lines are established for at least two to three years.
The MOOC in Innovation Management provides an overview of several key areas in the life cycle of a product, including its development, use, promotion, disposal, and maintenance. The course helps students understand the difference between market research, which are essential for any new product, and operational research, which are necessary for maintaining current products and for making necessary adjustments to existing products.
During the course of the course, students will learn about the different forms of innovation, which are the different types of processes involved in the process. These include creative and commercial innovation, which includes the difference between marketing and development. The difference between strategic and operational innovation is the difference between the different types of product launch campaigns. The course focuses on using the resources that are available to innovate.
As part of the course, students will need to design a prototype for a new product based on information they have learned and that was provided by actual product users of that product. After they develop their prototype, they will conduct a market research that compares it to what they have learned about the new product, with an eye toward discovering opportunities for improvements.
The course in the MOOC in Innovation Management also includes a discussion of the role of the entrepreneur, which includes the different steps he/she takes in managing product innovation. The course is designed to introduce students to strategies and tactics that will help them become better entrepreneurs.
Throughout the course of the course, students will need to evaluate their product and services to determine whether or not they are meeting their goals and objectives. To ensure that the business meets its goals and objectives, they must continually conduct research to see if there are any areas where improvement can be made.
The class covers the importance of developing and maintaining effective marketing communications, and students will learn how to effectively communicate ideas, concepts, and products through the various media. Marketing communications must be designed to promote a company’s products and services. The marketing communications efforts of a company must include the use of the media, including television, print, radio, Internet, and direct mail, and other forms of traditional and modern media.
Students will need to manage and control a company’s innovations. This includes reviewing and analyzing the product launch, evaluating the effectiveness of the marketing communication effort, developing marketing plans, and controlling inventories and distribution to increase productivity and profitability.
The course in the MOOC in Innovation Management covers the basics of all areas of innovation, including managing product and service innovations, and the use of marketing communications in order to maximize a company’s innovations. The courses prepare students for managing business processes and the use of the internet and marketing techniques. It introduces students to the different types of innovation and teaches them to apply the concepts and strategies in the workplace. The class is broken into four sections: basic concepts of innovation; company strategy, managing innovations, product launch, and product launch strategies, and management of sales activities.